Apartment websites suffer from low engagement rates 

When user engagement is high, you will find users converting more on a website.  But that is not always the case. 

Users have short attention spans, which means you typically have less than 10 seconds to capture their attention.

Websites have dispersed content on multiple pages, which is great for research, but doesn’t provide visually rich “snackable” content.

Photos and videos are critical to increasing user engagement, however, they typically are unresponsive to mobile devices.